Understanding the psychology of the consumer becomes extremely pertinent during the whole activity of space planning and store layout designing. It involves designing elements around shelf utilization, product placement and the visual appeal of the layout. This requires visualizing the consumer journey in the store, through the aisles and around the products. This led to a direct impact on sales and margins resulting in business losses eventually leading to even store closures.Ĭreating a retail space around consumer behaviors and needs directly results in improved customer experience, loyalty and sales. Till recently, store layouts were often designed only keeping the convenience of the store keeper (and not the consumer) in mind with a focus on business efficiency and space management. The effective use of physical space is essential for a retailer’s success. Integrating the consumer point of view and how their experience impacts sales, positively or negatively has become essential to retailing today.
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